Archie Jones

A study in image, identity and visual language, this collection brings together my creative practice across editorial design, branding and fashion-led projects, exploring how ideas move from observation to constructed visual narratives.

At its core is a fictional Levi's campaign, reinterpreting denim as a cultural surface shaped by youth, attitude and repetition. Alongside this, the work reflects an ongoing interest in composition, typography and visual systems.

This portfolio marks the beginning of my practice grounded in curiosity, intention and contemporary culture. I am looking to develop within the creative industry, contributing a strong visual approach and a clear sense of direction.

This is where it begins.