Dress to Kill reimagines Vivienne Westwood for a new generation, bringing the brand’s rebellious attitude into a contemporary fashion landscape. The campaign explores how Westwood's signature punk identity can remain provocative, relevant and culturally disruptive without losing the values that made the brand iconic.

Rather than simply revisiting the past, the campaign looks at how rebellion can be expressed today through styling, attitude, digital culture and unapologetic self-expression.